PR Newswire

MNR Product Launch | Concept + Copy

When PR Newswire launched the Multimedia News Release (MNR) they needed to get the word out to the industry, and get their sales force jazzed. MNRs add multimedia content to a tradition press release. The concept, “ShowYour Stuff”, was both an internal sales push, and illustrative of the MNR’s ability to allow clients of PR Newswire to show their stuff — whether it be videos, photos, or audio — to the world.

INTERNAL EMAIL TO SALES TEAM

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MICROSITE

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ADDITIONAL CONTENT

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Viral Video Script

Sales Collateral