Panasonic

Geolux Flashlights | Concept + Copy

Moths are known for their unhealthy obsession with bright lights. So if moths prefer Geolux, we can safely assume, humans will too. This campaign, which included banners and a flash microsite, used animated “spokesmoths” to convey the message: Geolux is the brightest, toughest little light on the market.

(click image to view microsite)

Globarange Telephones | Concept + Copy

This site, for Panasonic.com, was meant bring the Globarange phone to life. It was a phone (according to the product manager) that could do it all. The playful copy, along with the zippy animation, were meant to reinforce the phone’s selling-points and push it to a younger audience.

(click image to view microsite)

Dew Action Sports Tour Ad | Copy

Ryan Sheckler is a skateboarding phenom and a bonafide teen heartthrob. His mug alone is probably enough to bring throngs of teenage girls and gnarly skater dudes to the Panasonic tent at the Dew Action Sports tour. But this ad sealed the deal. At least that’s what I tell myself.

Panasonic Telephones | Copy

(click image to read copy, or view the site here)