BearingPoint

Recruitment Campaign | Concept + Copy

One of the biggest complaints among new hires in the consulting industry is that you’re made to warm a desk, paying dues, before you get to see real action. At BearingPoint, it’s the opposite. New consultants are thrown into the trenches day one. For some, this is frightening. Luckily, we weren’t going after the faint of heart.

COLLATERAL: FOLD-UP POSTER

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BANNERS

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PRINT

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Trade Journal Print Ads | Copy

The following long-copy print ads for BearingPoint were meant to serve as mini-case studies. They ran in medical publications/journals. Click the links to open PDFs.

Blue Cross Blue Shield Ad

American Red Cross Ad